Our Exclusive Digital Marketing Strategy For Plumbing and HVAC Companies
Typically the first question our team gets after Plumbing and HVAC contractors see our ads and content, they want to understand just how our internet marketing program works. Exactly how have our partner plumbing and HVAC companies been able to get to the top of the search engines, but more importantly how are they generating more inbound calls and sales?
One of the more common things we hear from business owners is “Yeah, I see that you got XYZ Company results, but how are you going to do it for me?”
Simple… We take a personal approach to business. Our team takes the time to understand your business needs and goals, then we execute at a high level.
Our team can help you get your internet marketing right, BUT we only work with ONE Plumbing contractor in each market. So, call us at (770) 863-8130 before your competitor does, or click here to request a FREE consultation.
Step One: The Consultation
We believe that in order to market your business we must first understand your business, and while we work exclusively with plumbers every plumbing owner and business is different. Our team will work with you to build a custom strategy and solution that fits YOUR needs.
Step Two: The Website
Everything we do is centered around the website. You might be a Plumbing or HVAC contractor that has been in business for 20 to 30 years and never set up a website or conversely maybe you have invested thousands of dollars in building one out. In either case, we are going to take over where you started.
If you have a Plumbing or HVAC website, we are going to leverage your existing site and take it to the next level (skip to step 2).
If you don’t have a website, no worries, we’ve got the perfect solution for you.
Step Three: Lead Tracking
We track, measure, and monitor all leads on a monthly basis. We do this using Google Analytics, tracking every phone call your Plumbing or HVAC business receives from the Internet and mobile devices.
Think of lead capture and lead tracking like your profit and loss statement. Every month we let you know how many phone calls (and contact forms) have been received, what the cost of each phone call was, and what the conversion rate was (conversion rate = number of visits/number of phone calls). This can be tracked easily and always improved upon.
Step Three: Safe Link Building and Content Creation
Once we’ve got our foundation started and our strategy in place our team gets to work building inbound links to the website’s home page and to the sub pages.
Once the website has been properly optimized, the only way to rise above your competition in the search engines is by obtaining high quality in-bound links, links pointing to your website. We implement a strategy to obtain SAFE inbound links, unlike some companies who use spam, that can and will get your site penalized in the search engines.
Create and distribute quality content (articles, blog posts, video, etc.) on your behalf.
Do competitive link acquisition, which is the strategy of link building and getting your site to rise in the search engines. We are going to proactively look into the top 10 competing Plumbing and HVAC contractors in your market and determine who (which companies/websites) are linking to them and how many links they have. Then, we reverse engineer your competition’s Internet marketing strategy and outperform them.
Blog commenting (posting insightful comments and feedback on industry specific blogs).
LINK BUILDING is the single-most important activity in search engine optimization/placement.
Next we will cover citation development. We proactively claim your local directory listings on Google Places, Yahoo, Bing, City Search, Angie’s list, Brown Book, Hot Frog, Best of the Web and about 100 other very important local online directories. We will be building out your listings (uploading photos, videos, special offers, etc.) and optimizing them for top placement.
Showing up on Google Places with a Google Map is the #1 ROI for your Internet marketing strategy. It is not easy. By adding you to all of these different directories, we are going to improve your exposure and you might even get some free calls out of it. More importantly, we are going to build your citations and credibility which is going to improve the probability of getting you on Google Maps/Google Places.
Step Four: Content Is King
The typical Plumbing or HVAC website has between 5 and 6 pages: Home, About Us, Our Services, Contact Us, and maybe even a Coupons page. This is not enough to get you to rise above your local competition in the rankings, as potential customers type in many different keywords that are relative to what you do.
We are different in our approach with this important step. We have identified that each page on a specific website can be optimized using two to three keywords. We have also found that there are literally hundreds of different keyword combinations in each geographic area that someone might type in if they are looking for your services.
So, what we do is build out a page for each one of your services. You don’t just offer Plumbing or HVAC services; you offer water heater installation, repiping, drain cleaning, AC repair, furnace replacement, and the list goes on. We make sure these keywords/pages are on your website.
Also, we optimize your website for the sub-cities in your geographic area, typically between 10-15 sub-cities for most markets. We build pages that combine geographic terms with the terms in the above paragraph to make sure that you at least have the indexation in Google (meta titles, descriptions, and anchor text is updated).
Step Five: Review Generation
The key to getting the most from your online marketing & social media efforts is to have an automated marketing follow-up system in place. We will be equipping you with a system to collect contact information from your customers (name, email address & mobile number) and then systematically follow-up with them for maximum effect:
Review Request Automation – After the check-in your technicians will be able to send an already prepared email to the customer, requesting a testimonial that can be easily posted on one of the popular online review sites such as Google, Yelp, Angie’s List, etc.
Get Started Now
We can help get you TOP placement on Google for a majority of the Plumbing or HVAC related keywords (770) 863-8130 before your competitor does or click here to request a free consultation.